Hello! I'm Diana Kae.
My first professional exposure to the world of marketing was at CBS Radio in San Diego, where I interned and worked part-time as a Marketing & Promotions Coordinator. The coolest part of my job there was waking at up 4:30am and heading out to the station to load up and set up at a venue to start interacting with people. Just kidding. The actual coolest part was getting to host artist events and watching them play at swanky rooftop bars around Downtown San Diego (hello Backstreet Boys, Colbie Caillat!).
Since graduating from the University of California San Diego (UCSD) in 2010, I've successfully covered various roles and responsibilities at Jet Midwest and Asiana Airlines, including e-mail marketing, copywriting, PR and content strategy, community engagement, and social media management! I've promoted and represented both companies at events around Los Angeles and the globe: LAX airport events for inaugural flights, Las Vegas, Orlando (GBTA), Singapore (MRO Asia), London (AP&M Europe), and even at KCON Los Angeles!
In 2019, I took a break from the workforce and moved to Switzerland to attend BHMS Luzern to earn a Masters of Science in International Hospitality and an MBA. It was a great excuse to live the European life that I constantly crave and desire. :) Please ask me all the questions about my journey here. I love to speak on it!
Upon "graduating" (I only put the word in quotations because I still have not had a graduation ceremony for either of those programs due to COVID), I returned to Los Angeles a freelancer, an independent branding consultant to help small businesses and entrepreneurs grow and solidify their branding efforts, primarily in the digital space!
More notably, I have been recently hired to join an amazing team as a Marketing Advisor, helping clients with their marketing and branding efforts to sell homes!
These are a few of my favorite things:
Exploring new cities and countries | Hiking/Backpacking | Cycling | Tennis | Swimming | Rollerblading | Disneyland | TikTok Content | Live music and entertainment | Dancing | Painting | Marvel Universe | Planning events | Design | Photography | Laughing uncontrollably
Below are some samples of websites, social media content, and marketing collateral I have designed and worked on.
Core Competencies & Skills
A motivated professional offering extensive experience in brand marketing and digital content strategy. Strong analytical skills and proven ability to maximize sales and profitability. Knowledgeable in planning, creating, and executing innovative, engaging multi-channel marketing campaigns across paid, owned, and earned (POE) media marketing. Able to partner with stakeholders to ensure marketing messages and initiatives align with corporate goals. Proficient in multitasking and managing critical priorities in a deadline-driven and constantly changing environment. Excellent interpersonal abilities and strong work ethic, comfortable interacting and communicating at all levels of an organization. Multilingual in English, Korean, and limited Spanish and German.
Other core competencies:
E-mail & Social Media marketing
Problem & Conflict Resolution
Planning & Organizational Skills
Project & Program Management
Press Release Copywriting
Reputation Management & SEO Strategies
Marketing collateral development
Website renovation and editing
Customer Relationship Management
Metric-Driven Product Messaging
Customer Service & Client Relationships
B2B & B2C Relationships
Finance & Budget Management
Brand & Content Strategy
Market Research & Campaign Planning
Attention to Details & Quality
Proactive Team Member & Mentor
Adobe Photoshop | Canva Designs | Asana | Facebook, Instagram, Twitter, LinkedIn, TikTok | Constant Contact | MailChimp | Google Suite | Microsoft Office Suite | WIX | Squarespace | SiteBuilder | Customer Relationship Management
Feel free to contact me via e-mail or LinkedIn for a copy of my resume!